Fjellparkfestivalen is one of the oldest (now 38 year old) Norwegian music festivals based in Flekkefjord. Where every year has a different theme based on the city or people working for the festival. Where this theme was "På gefylen", or hunch, more or less.
In 2017 Adrian Ingebritsen and Vebjørn Moi worked together to make the look for this festival. Where Adrian worked on the web-design, while Vebjørn worked on the visual identity for the festival. And for the duration for this project took took place from August 2016 to July 2017.
The visual identity is based around the hand made typeface made for the festival. Where the individual strokes is taken from the logo and giving the identity more cohesion.
The challenge for the website was to make a seamless relasjon between the visual identity and the look and feel of the website. And one of the primary challenges was to make it simple to use for a big target group, everywhere from age 18 - 45.
Here are some surfaces implemented for the visual identity for Fjellparkfestivalen:
