Press Advert for CCN TV6's Morning Edition Programme targeted towards advertisers. The survey results referred to in the design reference 2014 MFO Survey info.

 

Produced by: Caribbean Communications Netwrok

Concept/Copy by: Thomas K Jemmerson

Graphic Design by : Stephon Harewood

Year: 2014

 

Akin to its counterpart in Rio de Janiero, Trinidad & Tobago Carnival is an annual explosion of color, costume and culture as the people take to the streets to the sound of soca music.

 

I served as copywriter on the Carnival 2012* campaign for STAG beer, with a major focus on their annual, party event The STAGe. 

 

TheSTAGe” is a made for TV, talk and entertainment, pre-Carnival, mini-series that is staged for a LIVE audience of approximately 200 patrons who attend the event for free. Recorded over six nights, up to and including Carnival Friday, the series is an hour-long event featuring interviews and intimate performances by Trinidadian Carnival artists, neighborhood bands and other players in the Carnival milieu. Audience participation events like are also included as part of the show’s nightly format.

 

See Separate entry on this project*

 

 

Agency: CMB Limited 
Account Executive: Keevan Chang-On
Graphic Designer: Joshua Lue-Chee-Kong
Year: 2012

"Command Yuh Crowns and Win!" was an UTC promotion done for STAG beer, where participants had the opportunity to win  a room full of fantastic prizes.  In a bold move, we decided to build hype for the contest by placing the contents of the room onto a specially designed trailer and taking it to various locations throughout Trinidad .

The Command Centre Road Train as it came to be called,was a huge hit! My role was as event support as well as copywriter for the supporting press and radio collateral associated with the UTC promotion.
 
My role was as event support as well as copywriter for the supporting press and radio collateral associated with the UTC promotion. 
 
See separate entry for more on this project^

 

Agency: CMB Limited
Year 2012

 

Press advert for the launch of KFC’s “Spicy Bean Burger”.   (Have a listen to the proposed jingle for the launch of this product in the Radio section of this profile)

Agency: CMB Limited
Account Executive- Simone MdGill-Rullow
Copywriter- Thomas Jemmerson
Graphic Designer- Melissa Winter
Year: 2012

 

Press ad/advertorial for the launch of KFC’s “Spicy Crunch”. A sandwich for which I provided the name (it was the one chosen by the client from a list of many).  The advertorial copy flanking the sandwich is actually a pretty nice (made up) story about an old man who enjoys cycling and sandwiches.

 

Agency: CMB Limited
Account Executive- Wadha Eid
Copywriter- Thomas Jemmerson
Graphic Designer- David Pang

Year: 2012