From here. For here.
This campaign was created to help people in Seattle reconnect with a coffee company that started here but is on just about every corner around the world. Starbucks wanted to display its affection for the city and prove its commitment with actions and not just words. The campaign launched with "We love you Fridays", a weekly give-away after 2 PM, only in Seattle Starbucks. Advertising also highlighted local events and sponsorship.
In-store signage announcing that cups can be recycled in Seattle. Cool news.
This ad ran in Dawg's Digest, a publication for UW alumni and contributors to UW Husky athletics.
Dawg's Digest Ad, for June, running at the time of Husky graduation, reminds Husky alumni of their college days.
