MASARI Group
Luxury jewellery & fashion store
Masari is a luxurious jewellery retail business located in Jakarta, Indonesia. With brands such as Hermes, Lanvin, Rodo, Rafe, McQ, and another brands from top fashion houses around the world.
They provided their customers with a booklet, which is produced twice a year. This is the second part of the season; the Fall/Winter 2013. The job is to ensure, the booklet will have right designs for their luxurious branding. For the cover, I suggest fancy paper with mild paper texture, and played with finishing. The Masari logo will be finished with Emboss and Spot UV finishing. The turqouise colour will turned darker on the fancy paper printing, so I prefer to keep it in a lighter & cooler swatches compared to the previous season.
For the content, to add more accent, I put a block with the brand's details in it, then pick serif fonts for the brand's name and sans serif for the body texts. To add more accent, also add handwriting typed font in the layouts. They also requested an additional comment card for customers review and can be used as a coupon for doorprize from the company.
