Sidney Sladen
A celebrity fashion designer of Kenyan origin, Sidney Sladen is one of the biggest names in the fashion industry in Chennai. A part of the South Indian film industry for almost a decade, he has designed outfits for several models, movies and movie stars, including superstar Rajnikanth.
Challenge
Sidney Sladen was growing from a one store shop to a multinational retail outlet. One MG was mandated to create a brand that would reflect Sidney's flamboyance and class.
Sidney Sladen was growing from a one store shop to a multinational retail outlet. One MG was mandated to create a brand that would reflect Sidney's flamboyance and class.
Solution
We created a brand imagery true to Sladen’s persona - elegant while being flamboyant. To signify the importance of the person behind the brand, we conceptulised that the symbol of the logo must be the initials of Sidney Sladen.
We created a brand imagery true to Sladen’s persona - elegant while being flamboyant. To signify the importance of the person behind the brand, we conceptulised that the symbol of the logo must be the initials of Sidney Sladen.
BRANDING
- Going by the brand strategy to look elegant and flamboyant, we used black to bring out the elegance and gold to signify flamboyance.
- A pneumonic was created with the 2 S in the name. This symbol was used across all brand collaterals right from tags to websites.
- Stylish corporate stationery with unique die cuts, high-end clothes labels and packaging, elaborate look books and an interesting event invite were designed to change the look and feel of the brand.
WEBSITE
- An elegant, minimalist layout was designed for the website in line with the brand philosophy, to communicate a sense of chic extravagance.
- The hero of the website was Sidney Sladen’s collection and we created a website that would mimic a sliding door of collections. Each collection could be pushed to look for new collections.
