Gathering market research in order to come up with a creative concept for redesigning a companies current logo while staying within the 2 colour parameters. The new logo design will meet the client’s needs presently and in the future. TMM First Choice Auto Service is a small family run business located in Ottawa. They provide 3 main services which are car sales, repair and maintenance. The client was wanting to update the look, tone and presentation of their logo in order to gain new recognition