HOTT3D created a modular expo display early in 2012 for Cape Union Mart. The stand travels throughout South Africa and give Cape Union a professional pop-up shop to trade from at a variety of expos. In 2012 alone the booth did 8 events and there are 10 planned for 2013.

 

The exhibit has a variety of accessories such as slatwall pegs, hooks, goosenecks and shelves to allow each setup to be tailored to a particular show. Some shows focus on cycling, others on running and then of course outdoor shows such as the Getaway Show. 

 

Due to the effectiveness of the expo booth we have created a second pop-up shop for use at mall promotions and smaller expos.  Being modular the stand can be reconfigured to suit a variety of stand sizes from 5m x 5m up to 20m x 20m.

 

The use of this platform has led to a marked increase in Cape Union Marts turnover at each event.

 

The latest use was as the centerpiece of the Argus Lifecycle Expo 2013 at the Good Hope Centre, which saw over 90 000 visitors in 2.5 days. 

 

The stop motion clip gives a great overview of the build process. Filming and production by www.shoestringproductions.co.za