This Campaign is a promotional platform that encourages consumers to move to Boulder Colorado, based on the majoring selling point of BO,CO: It's the number one place to raise an outdoorsy kid. (I found this statistic in Backpacker magazine and decided to run with it, along with Nature Deficit Disorder (N.D.D.) as the Unique Selling Proposition for the location)
I decided on N.D.D. as my UPS because my target market was new moms, and new moms are constantly worrying about their children.
All background textures were bought by me at the Art Museum in Philadelphia. I scanned them in, manipulated them, and reshaped them. The typefaces used are variations of Sketchtek Light, with the exception of a basic sans-serif typeface utilized to make the logo BO,CO stand out. Everything was created in Photoshop and Illustrator.
