Introducing a smarter way to protect your whole home
Cocoon offers a smarter way to protect your whole home with just one device.
A close client partnership
We’ve been with Cocoon from day one, helping it to define and execute a brand and business strategy to launch its products and build consumer awareness.
Strategic brand positioning
Traditionally, the home security market has sold solutions based on fear. We wanted to position Cocoon away from this world of multiple cameras, fiddly sensors and bars on windows.
Owning a new space
By positioning the brand as an ‘enabler of peace of mind at home’, we’ve given Cocoon a unique space within its market. A space where people can feel empowered rather than afraid.
Establishing an effective creative platform
We’re helping Cocoon to establish and connect the brand to new customers through our creative platform ‘Cocoon your world’.
This platform provides a reassuring wrapper for people to find out about and adopt this new device into their lives and homes.
Connecting through simple storytelling
Our mantra for explaining the benefits of Cocoon has been to keep it simple. We’ve helped refine its patented SubsoundTM technology into a story that can be instantly understood by its audience.
