🕵🏻♀️ Research - competitors
World’s best known content website where everyone can share and discuss any topic.
+ free+ strong algorithms
+ modern app
- very difficult UX of the website
- unclear image
- not trustworthy enough
Daughter of the popular StackOverflow. A platform with a very clear rules.
+ free
+ no space for random chatting
+ very structured
- no Social Media
- only in English
- low positioned on Google
📝 Objective & Solution
#Objective
Every questions needs an answer. Every person struggles with questions and a lack of time. No matter if people need to know how to fix flat bicycle tire or how to build own website, they need trustworthy source of knowledge that helps them plan and save time as well.
The ExpertApp will provide trustworthy answers from any field and will respect and improve user’s time capacity.
#Solution
- each expert and group has full and detailed description
- certificates that prove expert’s knowledge
- comments and recommendations from users
- estimated time of reply
- Tell A Friend system (TAF)
👩🏻💻 Interviews & Personas
#Interviews
Four people in total were interviewed. All of them with different professional background and in different age.
All of them were asked about the process they currently use while having issues to solve and about the tools they prefer or do not like at all.
#Personas
🛠 User Flows & Wireframes & Prototypes
#User flow
When the problems and potential solutions were identified user flows were next step. Step which is a bridge between researched information and wireframing. I have created around 5 user flows of the main scenarios to be visualised.
#Low-fidelity Wireframes
Based on the gathered information: competitor analysis, interviews, personas and user flows I made a few wireframing sessions with different levels of fidelity to give the App the first visual form.
#Mid-fidelity prototype
🎥 Usability Testing & Improvements
#Usability Testing
I have conducted usability testing with six participants with very different professional background and in different age. Exactly like created by me personas.
Four usability tests were in-person and two remote. Tested mid-fidelity prototype was done in InVision.
Usability tests gave, as always, a big learning about users and that UX designers need to go out with the project as soon as possible to challenge every idea they have.
#Improvements
1. Wording on buttons and input fields need to be as simple and as clear as possible.
2. Information architecture needs to be restructured.
3. Social login buttons might be for some people misleading.
4. Search field is used by many users as a global search for everything inside the app.
📱Hi-fidelity Prototyping & UI
#UI
When a solid part of the App’s UI was made I developed a style guide that would define re-usable components. Thanks to such a guide multiple designers and developers can work on the same project and stay coherent.
Copy & Language guidelines
ExpertApp language is very friendly, understandable for everyone, not too professional, however, not childish. Depending on the subject, professional terms are used and very well explained. ExpertApp language should break and not create boarders between human beings.
Dos & Don'ts
1. No dark backgrounds
2. No filled icons
