COPYWRITING // Modern War
To promote the introduction of a World Domination feature within an established game, I was tasked with creating copy for launch materials. Following the established voice, I created content across media, including:
- One Sheet
- Website
- iTunes App Store description
- In-Game Feature
- Push Notifications
- Forum Posts
In addition to the following case study, I also write copy for screenshots, banner ads, email newsletters, trailers, and in-game storylines and character descriptions.
Marketing one sheet provided to partners giving overall summary of game and its key selling points.
View the website in its entirety here.
Read the app description on iTunes.
In-game feature that alerts players about upcoming World Domination event after login.
Push notifications that provide daily/ongoing alerts about player progress throughout length of event.
Forum post to celebrate the game's one-year anniversary and announce player contests. View the post in its entirety here.
Forum post detailing Epic Boss contest. View the post in its entirety here.
Forum post detailing Event Reward contest. View the post in its entirety here.
