Sliding plastic case for Snap-On Brochure and small tool holder for High End Epiq Roll Cab Tool storage boxes. My role was to create this piece as a new concept to be as impressive as the whole product itself.
Work for Finishing company William Frick in Libertyville, Il. for Blue chip client Snap on.
Client needed new label for cleaning product.
Client needed new label for cleaning product.
NEW TAKE ON TECHY BROCHURE
NORSMAN/HACHMANG NORTH AMERICA SORTING & COUNTING MACHINES
NORSMAN/HACHMANG NORTH AMERICA SORTING & COUNTING MACHINES
I PUT POP AND PUNCH INTO WHAT COULD OTHERWISE BE ANOTHER DULL AND UNINSPIRING TECHY BROCHURE FOR THE BUYERS AT A CONVEYOR COUNTING MACHINE CONVENTION. I FOLLOW THE RULES OF KEEP IT SIMPLE, GET THEM INVOLVED, KEEP THEM CURIOUS. I WENT WITH A GRAPHIC NOVEL LOOK OF CONTRASTING COLORS AND BOLD IMPACT.
STRONG, SIMPLE, CLEVER. I THOUGHT IT USEFUL TO WELCOME POTENTIAL CLIENTS AND INVESTORS INTO THE CONVERSATION BY CREATING A FAUX CIRCULATION COLLATERAL PIECE. I DUBBED IT "POWER TALK." I ALSO INTEGRATED BOTH LOGOS TOGETHER WITH THE "KUMA" ROBOT CLIMBING OVER THE SKY LINE WHICH IS THE URBAN AXIS LOGO, THEY HAVE NOW ADOPTED THAT IDEA AS A NEW LOGO IDENTITY.
