Adidas x Dehen - Army All-American
Inspired by the pass and executed in a modern aesthetic.
This was a collaboration project between Adidas and Dehen Knitting Company in Portland, Or., for the Army All-American activation. The Army All-American game is an all-star game for the elite high school football athletes in the country. The game takes place in San Antonio, Tx annually, and is sponsored by the U.S. Army and Adidas. For the event we wanted to create a special varsity jacket for the players that could be a representation of their elite status as the top football players, as well as, a nod to the service men and women in the U.S. Army.
Inspiration / Concept
We wanted to take inspiration from vintage army packaging and uniform labels, and modernize the utilitarian aesthetic
in a clean and modern execution.
Adidas All - American Activation
The activation for the jackets took inspiration from vintage army uniform packaging and design.
At the activation each player was given a package that was with there name, player number, position, and city of origin. Once they opened the package, it revealed the Adidas x Dehen varsity jackets with the special all-american patches and labels.