Abbott Laboratories - SA Heart Congress 2013

  • SA Heart Congress merged with the 6th World Congress of Pediatric Cardoliogy and Cardiac Surgery (WCPCCS2013) held at the CTICC in Cape Town during February 2013. The Congress gathered 3500 delegates from South Africa and around the world for a very busy 5 day event.
    We made good use of an open brief to create a 3D representation of the Abbott corporate ID. A specific requirement was a reception counter literally mimicking the logo icon. The rest of the exhibit used sweeping curves, LED backlit strips, raised scree effect flooring and modern contemporary furnishings.