PURITE / HAIR CARE
— CLIENT — WORKSPACE — YEAR
Purite NAR8 2018
ABOUT THE PROJECT
— OBJECTIVES
Nowadays, consumers do not only pick a random hair care product to use, they care more about functions and ingredients of products. Hair care items made from natural ingredients are chosen the most amongst available products in the market. The current hair care products of Purite have shown the natural features clearly, but they are not persuasive enough to convince customers to trust in the products’ function. Therefore, our challenge is creating a packaging for the new beauty hair care product that can represents not only the Purite’s main concept - “INSPIRED FROM NATURE ”, but also their understanding about what hair really needs.
— KEY GOALS
THANK YOU
