m&m's
pop video
recipes
The M&M’s project was created to be shared on the brand’s social media channels like Instagram, Facebook and YouTube.
M&M’s required a concept that would fully capture and highlight its upbeat style. To achieve this, we applied a mixture of multicoloured patterns and creative gimmicks at every step of the creative process: from the creative direction, to the preparation, cooking, production and shooting of m&m’s-based video recipes.
M&M’s required a concept that would fully capture and highlight its upbeat style. To achieve this, we applied a mixture of multicoloured patterns and creative gimmicks at every step of the creative process: from the creative direction, to the preparation, cooking, production and shooting of m&m’s-based video recipes.
Year: 2018
Client: Mars Italia
Agency: We Are Social
