UCB - Smart financial solutions during lockdown 2021
Going outside is strictly prohibited during lockdown! – Hence, UCB wanted to capitalize on lockdown issue as it has smart solutions to every financial requirement. Besides, it wanted to create awareness among the people.
The story starts with the illustration of lockdown and carries on with the solutions of financial requirements that can be met staying safe at home. From opening bank account to fund transfer, utility bill pay, online shopping payment, even mobile recharge is possible from sitting at home when one is a UCB customer
Asian Paints RHS Launching Campaign 2020 - Jotone Theko (Take Care)
RHS is a paint that refers to Royal Health Shield which assures your wall of the germs, & viruses.
To launch the product, I tried to focus on the 'care' thing. The story shows care between husband-wife, father-child, grandfather-grandchild, grandmother-grandchild.
Asian paints Bangladesh is one of the leading paint brands in Bangladesh. In the end of the 2020, it wanted to launch one of its exterior painting products named – Asian Paints Apex Glaze. As we all know that the year 2020 became a disaster for any kind of business as well as personal life. People would get bored getting stuck into the four walls as roaming outside is forbidden during pandemic. So, the only relaxation they could find on would be the social media platforms.
So, we were interested to carry on with a story in an interesting and funny way. We connected the story with the product highlighting the ‘Glaze’ thing. When there is too much glaze or shiny things, we need to wear sunglass, for example when there is sunshine, we wear sunglass. Therefore, we carried out the story leaving the message that the exterior emulsion – Asian Paints Apex Glaze is too much shiny that people wear even sunglasses when they are in front of the painted home.
The campaign included 3 phases - pre-hype, launching and post-hype.
During the campaign, we covered advertisement on the brand’s Facebook page, Instagram account, some online news portals including Prothom Alo, Daily Star to grab the attention of the audience wherever they visit online.
In case of Facebook promotion, the pre-hype gained more than 12% organic reach in one static and about 7.5% organic reach in pre-hype teaser video. Pre-hype teaser video gained almost 6% engagement. 3.1 million reach is in the main campaign video where more than 2% organic reach & 8.3% engagement happened.
The campaign video gained more than 558k views on YouTube channel.
Research proves messages are more effective when repeated. In advertising, the term “effective frequency” refers to 3 times exposure to each audience. While advertising on the online news portals, we kept this in our mind, and to keep the product in the forefront of consumer's minds, media plan was done accordingly with 3-frequency module. From online news portal advertisement including pop up, banner, paralux ad, impressions were created above 5.6 million, and including GPI advertisement total reach was 10.6 million (approx.).
Besides, we incorporated affiliated marketing along with the previous advertisements. The campaign created a buzz in the market. Some popular Facebook page like earki covered the campaign.
All these outcomes & buzz created the campaign successful. The product has been introduced as per the market interest & client’s demand. The client was happy and upon this successful launching, some employees involved from the brand end got an acknowledgment from their management which is a great thing for us, we believe.
New Year Campaign2019_OVC_PRAN Rice
It had been written with an aim to give the audience a sweet feel of family time as well as to encourage to try it in respective family. Though it is hard sometimes to be with everyone always due to our mechanical life, love and affection can reach them only if we care.
#Porom_Jotner_Bondhon
#Script_writing
#OVC_Theme_Lyrics
UCB - The Largest CRM Network Campaign 2020
UCB introduced CRM service in Bangladesh. They keep on expanding CRM service the countrywide and determined to provide 24/7 service.
Keeping the brief on mind, the script was written focusing on an emergency situation at midnight. The story went ahead with a determination to keep it short & precise so that people can relate & keep their concentration into it till the end.
UCB Taqwa - Islamic Banking Service 2020
UCB introduced Islamic banking service in 2020 & wanted to let people know of it so that they can receive Islamic banking service if they wish.
This campaign came up with a series of OVC's that are really very precise & simple to convey the message. The series highlighted three situations when people have enough money but can't keep them in bank due to religious issues.
CB Taqwa - Islamic Banking Service 2020
UCB introduced Islamic banking service in 2020 & wanted to let people know of it so that they can receive Islamic banking service if they wish.
This campaign came up with a series of OVC's that are really very precise & simple to convey the message. The series highlighted three situations when people have enough money but can't keep them in bank due to religious issues.
UCB Taqwa - Islamic Banking Service 2020
UCB introduced Islamic banking service in 2020 & wanted to let people know of it so that they can receive Islamic banking service if they wish.
This campaign came up with a series of OVC's that are really very precise & simple to convey the message. The series highlighted three situations when people have enough money but can't keep them in bank due to religious issues.
