M&M's® Christmas 2018
Design for M&M’s Caribbean & Central America Christmas Holiday 2018 digital & print assets
This year, our favorite M&M's® characters went ALL OUT to celebrate Christmas and wanted to prepare the best party of the season. They transformed the traditional red and green icons of the season and turned them into...
This Christmas, the M&M's® have painted the town YELLOW in every country (Puerto Rico, Panamá, Guatemala, Costa Rica & Dominican Republic). From Digital OOH, to Newspaper Covers, to TV show segment takeovers, to Traditional OOH, to all of their Social Media accounts; everything is Yellow, spreading lots of joy, fun and celebration in the Holiday Season.
Digital OOH
31 days of M&M's® Christmas fun was spread throughout the island of Puerto Rico.
Newspaper Cover & Centerspread
Newspaper Handouts & Bus Wraps
Social Media
End of Season Surprise:
CREDITS:
Agency: BBDO Puerto Rico
Client: MARS Caribbean & Central America
Creative Director: Manolo Martinez
Associate Creative Director: Karla Bonilla
Copywriter: Maria Coral Otero / Alex Martinez
Art Director & Designer: Verónica Redondo
Social Content: Gustavo Franceschini / Paola Parra
Video Animation: Christopher Díaz
