We were commissioned by Tiger Beer SG, to create assets for their latest Tiger Beer, Born In Singapore campaign. In this campaign, viewers are encouraged to vote for their favorite district, such that they can have the district design printed out on their limited edition bottles.

We created contents that were specially designed for both Facebook & Instagram platform, and Youtube bumpers.

I led the team to conceptualise and produce all the assets for their campaign.

Our main focus was to engage the viewers and to encourage them to participate in this voting campaign. The whole suite included Feed Videos, IG Stories and Youtube Bumper.

This was for their Feed Video to drive awareness to the campaign.

We animated this same concept and execution for their IG Story as well, making it an interactive ad for viewers with the "Hold to Pause" function in IG Story.

This was for their Feed Video to drive awareness to the campaign.

We designed it to be a simulated Facebook post to have both elements interacting with one another, creating a thumb stopping visual.

This was for their Feed Video to drive awareness to the campaign.

We designed it to be a conveyor belt, showing a before and after transformation of the bottle design.

We animated this concept and execution for their IG Story as well. Playing with the build in progression bar in IG Story, this brings out an interactive "Before & After" execution as the progression bar acts as a reveal to the new packaging.

This was for their Feed Video to drive awareness to the campaign.

We designed this asset to be very similar to a polling paper. This increases the connection that the viewer will make with the asset, which will increase probability of their engagement to actually vote.

We animated the same concept and execution for their IG Story as well. Since viewers are able to poll in IG story. This concept makes it even more relatable to viewers.

This was for their Youtube Bumper.

We designed it to be a conveyor belt, showing a before and after transformation of the bottle design.

This was for their IG Story

We designed it to be a conveyor belt, showing a before and after transformation of the bottle design.

This was for their IG Story

We designed this asset to be very similar to a polling paper. This increases the connection that the viewer will make with the asset, which will increase probability of their engagement to actually vote.

This was for their Feed Video to announce the winners of the campaign.

This was for their IG Story to announce the winners of the campaign.