pi-na-co-tè-ca | twen(t)ē’fərst |
This project has as its main objective the contextualization of the Pinacoteca Nazionale di Siena in the museum reality of the 21st Century, paying close attention to the Italian and international museum panorama, constantly changing to accommodate new forms of art and design and new visitors and their needs. The proposal pinacoteca\21st (21st as in 21st Century) proposes that visitors and their experiences within the museum become the core of the project, and the use of tools such as signage, thematic routes in augmented reality, brochures and other print materials and the restyling of the welcome area to improve user experience within this important museum.
The project pinacoteca\21st was developed as an entry for the competition “DaM: Giovani Designer per i Musei Italiani” sponsored by the Ministero dei Beni e delle Attività Culturali ed il Turismo (MiBACT) Direzione Generale Musei (Ministry of Cultural Heritage and Tourism - Museum Direction), the Comune of Modena, GAI Associazione per il Circuito dei Giovani Artisti Italiani (Association for Young Italian Artists.)
The project was awarded the second prize in December 2018 and will be exhibited at the Pinacoteca Nazionale di Siena, alongside the first and third place projects, between the months of March and April 2019.