Emil Ruder & Paula Scher

  • Two Designers Timeline
    Emil Ruder & Paula Scher

    This accordion book showcases the life and work of the designers, Emil Ruder and Paula Scher. I was interested in their different approaches to typography; Ruder, known for working in the International Typographic Style, felt typography should be emotionless, and only convey the message as clearly as possible. Scher on the other hand, rejected ideas set forth in 20th century modern design and worked with expressive, big, bold letters.

    The accordion book takes a turn in the middle, moving the timeline from left - right to right - left. This indicates a shift between Ruder's timeline and Scher's as Ruder passes away, and Scher's career begins. It allows for the two timelines to be read separately or juxtaposed side-by-side for comparison between the two designers' lives. 

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