Lasec South Africa approached us to design a concept for their 12m x 12m space at LABAfrica 2013 to be held at the Coca Cola Dome in Johannesburg. 

 

Dominated by a massive overhead suspended billboard, the stand radiated around a ground based centre core. 

 

Incorporating multiple meeting zones for the various sub-brands, product displays for physical equipment, central storeroom and freestanding product graphic zones this stand was designed to dominate the exhibition floor.