The design brief is to create packaging for a new gardening glove line by Patagonia. They are breaking into a new market so their brand needs to look familiar at the same time reflect the new market. In an ever-changing world, companies need to be innovative and keep developing to stay competitive. A gardening glove line opens them up to a wider target audience. This new line of products will be sold out of the Patagonia store and in the gardening section of hardware stores.
The packaging design reflects Patagonia's environmental values by being made out of recycled, seed-embedded packaging with minimal ink and glue. The packaging uses a carabiner hook to be hung in store and to keep the gloves together when stored away by the customer. The overall design is innovative and unique making it stand out on the shelf.
