Progress into Unreason - BMW ConnectedDynamics
Bachelor Degree Project, Pforzheim University
BMW AG, Munich, March - July 2014
As a way to face the imminent "threat" of fully automated driving to a joy-oriented brand such as BMW, this project aimed at creating an embassador for the digital age of cars by proving that technology for autonomous cars would not automatically mean a loss in "sheer driving pleasure", but, on the contrary, could even enhance it.
The project was presented at the 2014 Pforzheim University summer degree show and was awarded a distinction. It was featured in several online and offline magazines and publications.
Because the pictures shown here are obviously only the tip of the iceberg of work, I left some comments on the creation process below to give a better understanding how this all came about. Enjoy.