LOCTITE SUPER GLUE ADVERTISING CAMPAIGN
For this project, I was tasked with conceptualising, planning and creating a unique advertising campaign for Loctite Superglue. The campaign concept revolves around the idea that the product itself works perfectly fine in any given repair situation, as it will mend without conditions or limits. Ultimately, the message the campaign is trying to get across is simply the fact that Loctite super glue mends unconditionally, saying that mending isn’t a problem given any broken situation. The advertising campaign was to be used as a magazine ad, billboard ad, Facebook cover, and on any two of my own choice of format.
