Fairmont Beijing Group Social Media Activation
Meituan or China version of Groupon
Meituan or China version of Groupon
To support Fairmont Beijing Indonesian food promotions, Fairmont Beijing's Lunar 8 Asian restaurant tap on to Group Social Media activation or China version of Groupon - Meituan. Meituan is one of the many Groupon version of China launching in 2010.
A set menu promotions was provided with a great deal of discount with a minimum buyers of 40 people. Resulting in a total 282 people buying the individual set menu within one day, generated over 30 sina microblog mentions and 3 guest comments for the restaurant. It also resulted in more restaurant enquiries on the Asian menu available.
A set menu promotions was provided with a great deal of discount with a minimum buyers of 40 people. Resulting in a total 282 people buying the individual set menu within one day, generated over 30 sina microblog mentions and 3 guest comments for the restaurant. It also resulted in more restaurant enquiries on the Asian menu available.
Meituan is one of China version of Groupon, it is garnering a lot of attention and profit. Only one deals are allowed per day, giving the promotions and exclusivity.
Groupon help to promote the deal via Sina Microblog, it receives over 30 retweet.
Received guest reviews on Dianping.com (China version of ZAGAT).
