The design depicts all the Creatives that ADJ Business Solution works with, from diamond cutter to rugby players. The Clients are positioned around the ADJ Logo, a square with an equal sign. The colour depicts the main colour for the brand.
The brief from ADJ Business Solutions required a mural that depicts the various Creative Sectors that the firm works with. ADJ strives to support the Creative Industry with appropriate financial advice, thus it was important to capture the vast variety of what constitutes as ‘Creative.'
My work strives for simultaneous narratives in one uniform composition. My solution to the brief was to depict as many Creatives as I can, with the main focus on ADJ's actual clients; professionals in diamond cutting, drag queens, rugby players and reflexology considered themselves as 'creative.' The final work became a conglomerate of these professionals existing around ADJ, the square logo.