CSU Channel Islands Strategic Initiatives Campaign
Strategic Initiatives Icons
Left to Right
Educational Excellence | Student Success | Inclusive Excellence | Capacity & Sustainability
Left to Right
Educational Excellence | Student Success | Inclusive Excellence | Capacity & Sustainability
Strategic Initiatives Campus Lightpole Banners
Photography by Kevin Mapp
www.kevinmapp.com
www.kevinmapp.com
Strategic Initiatives Video
Creating the Strategic Initiative video was a team effort. I used Adobe Illustrator to create the icons and cartoon puppet of President Beck. Kevin Mapp, CSUCI's photographer and videographer, used Adobe Character Animator to animate the puppet and Adobe After Effects to edit the video and mask the text. We decided to do whiteboard style animation to make the content a little more visually interesting and help the viewer stay engaged with the messaging.
Strategic Initiatives Holiday Card
We wanted to tie in the Strategic Initiatives to the holiday card, so I came up with the idea of icing holiday cookies to look like the Student Success icon. I also wanted to incorporate the symbolism behind our school colors. Red symbolizes the strawberries that are grown in Camarillo, CA and throughout Ventura County. Silver represents our school mascot, the Dolphin, which is a sacred animal to the indigenous Chumash people. Powdered sugar and coconut flakes were added to create a touch of SoCal snow.
We wanted to tie in the Strategic Initiatives to the holiday card, so I came up with the idea of icing holiday cookies to look like the Student Success icon. I also wanted to incorporate the symbolism behind our school colors. Red symbolizes the strawberries that are grown in Camarillo, CA and throughout Ventura County. Silver represents our school mascot, the Dolphin, which is a sacred animal to the indigenous Chumash people. Powdered sugar and coconut flakes were added to create a touch of SoCal snow.
