BRITISH PETROLEUM IN INDIA CAMPAIGN
Film \ Print \ Outdoor
BP had a presence in India but it was hardly a household name. To create brand salience in the region, the first ever advertising campaign for India was created.
Communication for oil and gas companies is a sensitive matter. The campaign offered the brand's positive energy outlook for the nation.
"There is energy in this partnership."
My Contribution:
Scriptwriting | Campaign tagline | Creative Direction | Client collaboration | Collaboration with filmmaker + production
FILM
PRINT
OUTDOOR
