One of the most exciting topics in digital marketing is the Internet of Things. The widespread adoption of devices such as the ‘Amazon Echo’ and ‘Google Home’ has helped increase the total number of connected devices to in excess of 23 billion. The network is expected to encompass 35 billion devices by 2021.

Marketers are understandably excited at the prospect of sharing real-time data with end users. By identifying usage habits and adopting business models organisations can improve their service to end users and be more competitive. This shift is best demonstrated in the motor insurance sector, where careful drivers’ receive lower premiums due to the real-time driving data collected from a device in the car.

Are you looking for IoT inspiration to power the next wave of digital innovation for your organisation? Check out of guide to IoT projects.