Nociva Project (Giuliano Masala) is an experimental musician from Sardinia who lives and works in Cambridge. When Giuliano asked me to develop figurative images for his music, his idea was to create something mysterious and secret in order to captivate his audiences.
We first discussed the name of his brand and subsequently developed an identity based on a personalized code. We developed symbols inspired by the Neapolitan Camorra and military insignia from the Second World War.
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