BOROSIL
Project - Advertising
A glassworks pioneer, Borosil is no more just an expert in scientific laboratory glassware and solar glass. Today, it has also become a key player when it comes to the Indian consumer’s everyday needs. From kitchen appliances to storage solutions to lunch boxes to flasks to beautifully designed dinnerware, Borosil is all about making the everyday better.
Lunch Box
Made of 100% borosilicate glass, which is completely inert and doesn’t leach any chemicals under any conditions, Borosil’s lunch box is the healthiest way to carry your food. Borosil wanted to nudge the Indian consumers towards this healthier option and move them away from plastic with its many hazards. And Borosil found just the right way to do this with a simple, relatable film that spoke to the audiences.
