OZBLU BLUEBERRY PACKAGING

AIM

Leverage the packaging of a best-in-class blueberry supplier to build a unified and recognisable consumer brand that competes with the best in the world.

IDEA

Simplicity was key: achieving maximum brand standout with minimum design coverage, celebrating the product as the hero.

DESIGN SOLUTION

On-pack design was modernised and kept to a minimum. We refreshed and emboldened the logo lock-up, came up with a new pay-off line, and created a strong visual architecture with a holding device and changeable element for labelling information. This led to an interesting die cut and bright green colour that ensure shelf standout and distinction from competitors. We then introduced a stylish, user-inspired format for the premium tier.

RESULT

A simplified and consolidated brand approach allowed Ozblu to successfully move into new markets and present one unified brand face, increasing shelf standout and overall brand impact.