Kinetic, in quanto specialist dell’Out of Home, intende realizzare una campagna
pubblicitaria Out of Home unbranded che generi curiosità. L'esecuzione creativa nasce dall’idea di comparare il media out of home con gli altri media (web, tv, stampa e social) attraverso un tono di voce ironico.
Kinetic, as a specialist of the Out of Home, needs to carry out an unbranded outdoor advertising campaign that generates curiosity. Creative execution comes from the idea of comparing the Out of Home media with other media (web, TV, print and social)
through an ironic tone of voice.
OOH vs YOUTUBE
Head: Skip this
Subhead: Outdoor advertising always work.
OOH vs PRINT
Head: Turn this page, if you can.
Subhead: Outdoor advertising always work.
OOH vs SOCIAL
Head: Stories you can't ignore
Subhead: Outdoor advertising always work.
OOH vs TV
Head: Try zapping now.
Subhead: Outdoor advertising always work.
CREDITS
Copywriter: Massimo Muto
Art Director: Alessandro Cirillo
