reduce
2018 - ongoing
photography & publication design
“Reduce is a quarterly journal that focuses on sustainable living. Covering all aspects of an eco-friendly lifestyle, ranging from food, through to health through to adventures, with every issue touching on new topics. Our vision is to make sustainable living practices more common in our day to day lives and to help people become aware of how their decisions affect the environment and their health in the short and long term. Reduce is a magazine for everyone and anyone, with recipes and articles aimed for complete beginners to people who have been living a sustainable way of life for years. Let Reduce inspire you.
Take note that Reduce strives to be a completely sustainable publication taking all aspects of our production into consideration. Printed on a 300gsm recycled uncoated paper stock, using soy inks all sourced through a local printer.”
A personal favourite project of mine, Reduce is a large format (A3) publication where I designed, art directed, photographed and wrote all the content. Talking about sustainable living, an interest of mine I decided that it was crucial to create all the content myself. The publication is printed on a 300gsm recycled stock, the tip-ins on a 200gsm recycled stock and the dust jacket on a heavy 250gsm stock. Trying to be as sustainable as possible, using recycled paper was a must. The publication is bound using a waxed thread and a single page binding method (a variation of coptic binding). Designed to be a collectors piece, this publications opens completely flat and is something to be enjoyed on your coffee table.
Photography Estelle Fleming
