People will get easily anxious if that symbol appear in the middle of urgency. If someone deal with that situation, so this is symptom of Nomophobia, The irrational fear of being without your mobile phone or being unable to use your phone for some reason. (Study in UK said 66% people suffer with nomophobia.) 'Surrender your whole life' is the best expression to deal with no battery power in the sense of urgency.
IDEA:
Don't Be Powerless
When you're Phone Turned off. You will face the shiny black screen, that reflect your powerless of expression of losing the once of a lifetime moment
Client : Recharge (Powerbank Rental)
Agency: J. Walter Thompson Jakarta
Agency: J. Walter Thompson Jakarta
Associate Creative Director: Panjalumurti
Art Director: Hanifa Rinaldi
Photography: Clarissa+Peddy Photography
Art Director: Hanifa Rinaldi
Photography: Clarissa+Peddy Photography
Digital Imaging : Apix10
