All of the colors that make me smile!
Quirky hand lettering and vintage inspired type come together on one mood board.
Logo ideas! Floral and watercolor and illustrative doodles, oh my!
My logo ideation! Lots of flowers, hand-lettering and vintagey inspired designs.
A Fredi-filled Mind Map!
A little Fredi doodle with some funky hand-lettering to begin.
Hmm, maybe add a little yellow sweater behind the lettering to match the flower?
Some colorful letters!? Much more Fredi!
Maybe a cute blue background! A circle!? How trendy?
Almost finished! Looking very cute and close to what I imagined.
Playing around with some secondary typography!
Lots and lots of potential business card ideas!
Potential finished business card front!
Potential finished business card back!
My (slightly) messy Illustrator art board where all of my fun vector art lives!
