Camp Cause-a-Wana
Branding for CauseLabs' Annual Retreat
Every year CauseLabbers from around the globe get together for one week in Breckenridge, Colorado. As a company with 100% of employees working remotely, it's important that we're able to connect in-person in a space that promotes collaboration as much as relaxation. The lodge that we call home for that week becomes our Rocky Mountain headquarters with a majestic view of the Continental Divide.
The branding for Camp Cause-a-Wana is inspired by the view from the deck where we were lucky enough to hold creative reviews, company town halls, and team building exercises. It's also evocative of the simple and sometimes kitschy style found in Boy Scout merit badges. Honoring the teams that CauseLabs is made of with a united visual style reinforced that sense of connectedness and belonging. Long live Camp Cause-a-Wana!
