Mohawk
Brand and Ecommerce Website
The new Mohawk website is a tool to modernize the paper specifying, buying and print experience. A seamless bridge between the tactility of physical swatchbooks, and the and the universality of a digital experience, the site introduces a new level consistency and clarity, making paper specifying accessible to a new generation. Collectively the site encourages transparency and relationship building in the printing process through inspiration, education and practical tools.
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Studio: Hybrid Design / Hybrid-Design.com
Executive Creative Direction: Dora Drimalas
Executive Creative Direction: Dora Drimalas
Creative Direction: Caleb Kozlowski
Design: Patchara Charoensiri
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![graphic design Website Web Design paper color pattern art direction photoshoot](https://mir-s3-cdn-cf.behance.net/project_modules/1400/278f5272281685.5be21249c0130.png)
![graphic design Website Web Design paper color pattern art direction photoshoot](https://mir-s3-cdn-cf.behance.net/project_modules/1400/97d80e72281685.5be21249bf4ce.png)
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![graphic design Website Web Design paper color pattern art direction photoshoot](https://mir-s3-cdn-cf.behance.net/project_modules/1400/85e22472281685.5be21249bfba4.png)
![graphic design Website Web Design paper color pattern art direction photoshoot](https://mir-s3-cdn-cf.behance.net/project_modules/1400/97260f72281685.5be21249bef28.jpg)