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Ruutu Identity

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procedural animation after effects Ident audiovisual computational art animation motion logo animation boutique animation motion design
procedural animation after effects Ident audiovisual computational art animation motion logo animation boutique animation motion design
Ruutu, a Finnish VOD/TV channel, commissioned us to create an ident concept for their rebranding. With full creative freedom and a request for something unexpected, it was a blast to conjure these otherworldly abstract visuals! It’s just as Ruutu promises: There are no dull moments.
Concept Eero Pitkänen & Juuso Helander
Director Juuso Helander
Designer Eero Pitkänen
Animator Eero Pitkänen
Producer Misha Lagerstedt
Sound Design El Camino
Client Nelonen Media
STILLS
HOW?
The patterns and motion were in part formed with algorithms and procedural animation.
1.The distribution of brand colors can be controlled individually.
2.The expression takes in consideration the layer's number and changes its position in 3D accordingly.
EARLY CONCEPTS
procedural animation after effects Ident audiovisual computational art animation motion logo animation boutique animation motion design
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procedural animation after effects Ident audiovisual computational art animation motion logo animation boutique animation motion design
Ruutu Identity
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Helsinki, Finland

Ruutu Identity

Ruutu, a Finnish VOD/TV channel, commissioned us to create an ident concept for their rebranding. With full creative freedom and a request for so Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives