Multiplugs are generally known to be quiet bulky and visually unappealing, and so our challenge with this project was to design a multiplug, that accommodates the existing SANS 164-1 and the new SA standard SANS 164-2, while styling it towards one of six brand choices, Stanley, Apple, Fisher-Price, Bodum, Dyson and Philips. Our goal was to create a brand-appropriate, aesthetically pleasing multiplug while focusing on improved practicality and usability.
In order to properly understand the brand we chose and their target market we were tasked with researching the brands advertising techniques.
Research Phase
Ideation & Development Phase
Final Design
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