"The Brand New Worthless" is an art project exploring the nature of branding and consumer culture, its humorous and stupid and I'm ultimately making fun of myself as much as I am making fun of the general public and the brands themselves. I've taken a variety of discarded thrift store paintings with little to no value and painted popular brands onto them and then selling them for a significant profit. You can choose how you interpret these works, am I cashing in on the popularity and supposed value of a logo? or am I making a statement about consumer culture that people are willing to pay for? or maybe I'm just hoping to get sued by Kanye West...come up with your own interpretation if you want, you decide.