REDROOM is an entirely new place to go out in Zagreb, Croatia. Their identity is based around strong lettering combined with a simple symbol of red cube which represents the room that is gonna be hosting numerous parties and other events in the near future. Letters are intended to be read from right to the left because it was a client's wish to put an extra meaning in the logotype. That extra meaning is achieved when someone reads the letters from left to right and pronounces it as a word ''murder''. Another reason why the whole word is flipped in such fashion is to insinuate an alternative type of events happening at this place.