For this Halloween, I initiated a proposal for our client, Pringles!
Being a fun loving brand like them, we wanted to create some really fun and spooky assets for them this Halloween. The most iconic thing that all of us will do during Halloween is to dress up! People of all ages will get into the spirit of Halloween and dress up as their favourite characters or the scariest character to spook their friends!
This Halloween, I decided to run this initiative with my team. Instead of just dressing ourselves up, I got the team to dress their Pringles cans up too! Together as a team, we created more than 25 different designs! So we went on to create these short animations for Pringles.
The objective of these assets are simple, to draw association of Halloween with Pringles and to get the public to see how we have dressed up our Pringles cans, and to encourage them to join in with this Art & Craft execution! But the key was how we were going to achieve that through a thumb stopping and engaging execution.
Its a series of 3 animation, and this is the 2nd asset.
This is all part of a much bigger campaign to come! Stay tune for more!
Meanwhile, grab a can of Pringles today and bring it to life this Halloween!
Enjoy the animation!
Creative Director - Gregory Poon
Executive Producer - Leow Yuan Ming
3D Motion Designer / Animator - Hiroshi Chee Boshi
Audio - Eric Lee