Pharmacies sell hundreds of different drugs, walking down the drug aisle it can be difficult to differentiate these brands. Brands like Tylenol, Advil and Thera-flu all share similar design systems, making it a challenge for Tylenol to standout. As a result of applying it’s iconic red color on all of it’s packaging, not only is there a lack of distinction from competitors, the current packaging lacks of differentiation between Tylenol’s own product. The new package label needs more distinction between it’s product lines especially for different age groups. I wanted the redesign of their labels to reflect the diversity of their products, stand out from competition while maintaining the approachability, reliability and history of their brand.