Brief
One of the first projects I got to lead at Pestle & Mortar Clothing was the Hallowe'en Capsule in 2016, which I also initiated. Hallowe'en is my favourite holiday and I wanted to pay homage to it in the best way I knew how. I tasked myself to create a Hallowe'en capsule that did not necessarily have to tie into Hallowe'en as a whole, but to evoke the idea and feel of the holiday.
These were Instagram collaterals I made up to tease the collection. Elements from all the designs for the capsule can be found.
Main Graphics
The two key illustrations for the capsule. Illustration on the left is Pestilence & Death of the Four Horsemen of the Apocalypse. Illustration on the right is based largely on the 'Danse Macabre'.
Danse Macabre Illustration by: @becks_.n
Look Book
As part of the campaign for the Hallowe'en capsule, we shot a lookbook. The theme and style of the lookbook is based off old slasher horror films! The story is of a young backpacker finding herself checking into her motel but never checking out. Have a look below.
Shot by: @waqqasabdulhadi
