Informational leave-behinds are a critical piece for this Ontario Ministry. We use them in all our sectors and in the different branches to get our specific messaging to our audience. With the new branding, it was my job to interpret and redesign the existing leave-behinds and ensure that the visual identity stayed true and consistent with the developed materials. Consistency was key! I worked to create layouts that allowed for the reader to read through the content with ease and enjoyment. I wanted the reader to be able to pull out key information and recall it too. The purpose of these leave-behinds are so the recipient can ultimately use or contact an Ontario Investment official. I hope with the dynamic layout and use of type and design that these pieces will be memorable.