Arvind Group - Brand Pitch

  • Arvind Limited (formerly Arvind Mills) is India's largest denim manufacturer and  the world’s
    fourth-largest producer and exporter of denim. Its headquarters is in Ahmedabad, Gujarat, India. It manufactures cotton shirting, denim, knits and bottomweight (khaki) fabrics. It is home to a host of retail homegrown brands and global brands such as US Polo, Tommy Hilfiger, Sephora,Lee, Wrangler and Flying Machine to name a few.


    The branding and strategic approach have been lead by Pallavi Das, while working at RepIndia, Delhi.


    Identifiying talking points for the company

  • Facebook Post:

    It is a matter of great pride that we can produce top quality anti-ballistic jackets used by the Indian Army. Even in the most adverse and inhospitable conditions, our jawans stay protected because of our fabrics.

    #MadeForIndia
  • Facebook Post:

    Sanjay Lalbhai, Managing Director at Arvind believes in the philosophy of making every idea possible through tenacity and audacity. It’s his mission to fashion possibilities for the youth of India.

    #FacesOfArvind
  • Facebook Post:

    Through our constantly evolving portfolio, we have brought a rich array of global lifestyle brands like Sephora to the Indian consumer. We are constantly bringing everything from the best in cosmetics, everyday comfort wear, and high-end contemporary fashion styles to our consumer.

    #WorldOnAShelf
  • Facebook Post:

    Born out of the Swadeshi movement, the Lalbhai family established Arvind mills as a way to build a homegrown company of high-quality fabrics. That spirit holds true to this day, as we continue to produce world-class products for the modern Indian.

    #ArvindAtAGlance

  • Facebook Post:

    We are a new-age company, steeped in tradition which is reflected in some of our innovations, such as the Khadi Denim and Khadi Neo Cord, which have offered a fresh lease of life to India’s national fabric.

    #FashioningInnovation
  • Facebook Post:

    We are a company with a conscience - our initiative, Swasth Health Centre aims to provide primary healthcare to economically and socially challenged sections of society.

    #FashioningChange
  • Facebook Post:

    At Arvind, sustainability is not just a business objective, but the core of everything we do. Our Head of Sustainability - Abhishek Bansal, comments on our continuous endeavour to be a sustainable member of the ever-growing corporate community.

    #TheRightWay