The day before launch, adidas approached me to create a man-on-the-street first impression piece for their new 'lightest ever sneaker'. With a small crew, driver and the whole of New York City we tracked down the whos-who of street basketball. in 48hours we went from an simple idea to global broadcast.
adidas CrazyLight
adidas CrazyLight
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adidas CrazyLight
For the launch of their new "lightest ever" basketball shoe, adidas wanted to the get the 'man on the street' reaction to the new product. Shot Read More
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