Script Writer, Video Editor (Including Music/SFX and Voice-over Narration)
Software: Adobe Premiere, Adobe After Effects (using animation templates), Adobe Audition
Media: Explainer Videos, Commercials, Branding Videos
Most recent videos here
Product videos are added to their appropriate product pages and in blogs as shown below for example for the above 32 ECT Boxes video or here:
March Madness Final Four 2020 Promo Multi-Channel Campaign due to the success of the 2019 campaign (discussed in full detail here)
Weekly Social Media Videos (Edited and Written by Keela Buford) for Rounds 1 and 2 of the BASCO themed March Madness where 2 different BASCO product categories were pitted against each other as contending 'teams' per 'game' for the entire month of March
Audience/Customer engagement was gained by offering an exclusive incentive to those who submitted their predictions/votes for the winning product category/team. This was a branding strategy not only to raise new customer acquisition and customer engagement, but also to raise awareness about BASCO's product offerings and to gain sales on said products.